When you start a business you want a website to act as an online brochure and web design and development companies in Colombo are accustomed to deliver a template based online brochure to cater to the customer needs. A good website brings in new customers. A bad website is just a place to find contact information and some information about what you do and that is one of the website mistakes businesses in Sri Lanka make.
HypeX Digital is a top web design company in Sri Lanka. We fix broken websites every month. We see the same errors happening over and over.
You might think of the website is just a brochure and lot of enterprise level companies see it as that. If you are a small business you can’t just let your website be a brochure you need leads, you need to be seen on search engines.
So when you hire a web development company do your due diligence and see whether they understand human psychology when it comes to online behavior, color theory, and technical expertise for SEO to optimize your website.
Here are the 5 biggest mistakes local businesses make when hiring a web developer.
1. Buying the Cheapest Website
Every business wants to save money. But the cheapest option often costs the most later.
Cheap developers use generic templates or bad AI generated content that no high intent lead wants to read. Your website will load very slowly on mobile networks. It will break when Google updates its systems. You will then have to pay another company to build the website all over again.
Did you know a bounce rate more than 30% means you don’t communicate clearly what you do? For example the bounce rate on HypeX Digital website is less than 5% globally consistently for over 5 years and a user goes to min 3 pages before they exit the website.
Look for value instead of the lowest price. Ask what features you get for your money and always read through the document your web design company in Sri Lanka sends you about what text go in the website design.
2. Forgetting About Mobile Phones
Most people in Sri Lanka do not use laptops to buy things online. They use their mobile phones.
Many web developers design websites on big screens. The site looks beautiful on a computer but looks terrible on a phone. The text is too small to read. The buttons are too small to tap.
If your website is hard to use on a phone, potential customers will leave immediately to one of your competitors. They will buy from your the guys that communicate well and understood how important mobile optimized website instead.
3. Not investing in SEO in Sri Lanka
Your website must make it easy for people to find you.
Many businesses build a beautiful online e-commerce store but forget to check whether its actually easy to find on search engines. If your business is not ranking in the top 10 Search results or the local listing or get featured in Generative AI responses then you must actively advertise.
When you are looking for a SEO company in Sri Lanka try to search for Digital Marketing companies in Sri Lanka and see who ranks in the first page. This is one of the most competitive search terms and the companies that rank in the google listings have mastered local listing optimization and the others in the first page know how to do SEO.
A key thing to keep in mind some companies try to cheat using bad practices like artificially showing authority by black hat SEO tactics and if Google Search engine catches up des with updates the websites drop down the list and also in extreme cases the domain can get flagged and blacklisted.
Also you can check the website scam score to know how legible a website is from this link.
4. Not Asking Who Fixes the Site Later
Websites are like vehicles. They need regular service to keep running smoothly. One Google update can drop your website ranking if you don’t update with the changes required.
A lone freelancer might build your site today and change jobs next month. If your website crashes during a big holiday sale, you will have no one to call.
Always ask your web design company about their monthly support plans. Ensure they will be there to fix bugs and update your security elements.
5. Letting Someone Else Own Your Name
Your domain name is your online address. It usually ends in .lk or .com. A good rule of thumb is to buy both the .lk and .com domains.
Many busy managers let the developer register the domain name using the developer’s personal email. This is highly dangerous. If you have a disagreement with the developer, they can take your website down. You will lose your brand name.
Always ensure that you own your domain name and your website files. Your company must have the primary master passwords.
We have had people reaching out with this exact predicament and we had to direct them to the domain registry office if it’s a local domain or ask them to negotiate with the developer.
How HypeX Digital Helps You Win
HypeX Digital builds secure websites with added malware security with Malware Sentry that load fast on local mobile networks. We give you full ownership of your data. We provide reliable support so your site never stops generating new leads.
Most importantly we don’t tie you for a hosting plan with the web design company in Sri Lanka like most web development companies in Sri Lanka. We drop the website to a server you own and we disengage the moment the contract is terminated.
Talk to us today to build a website that grows your business.
